The Sports Nutrition industry has changed dramatically with the internet and even more so in the last 5 years with the emergence of market place sites. Resources have expanded where the companies that have adapted quickly have grown exponentially and companies that have been slow to change have collapsed. Meanwhile, new companies work relentlessly to figure out how to balance effective strategies to satisfy all channels of the market (believe it or not, it’s possible).
This was the seed to launch Pinnacle Brand Management. Companies would love to hire an in-house person to balance the brand between Ecommerce, Brick and Mortar, Big Box Stores and Direct to Consumer, but a qualified individual would run you north of $200,000 in company costs between payroll and other benefits.