Building a brand doesn’t happen overnight. It takes a lot of work to forge strong relationships with people—and much of that work is done through marketing. Unless you have a powerhouse internal team to help you tell your story, it’s likely you’ll need a little support in crafting and executing your marketing strategy. But searching […]
Narratives compel us. They’re familiar. They’re memorable (22 times more memorable than facts, according to one psychologist). So it’s no wonder that in an era of constant digital sharing and connection, companies who master brand storytelling are achieving – and maintaining – a global following. Businesses can engage with potential customers and make lasting impressions […]
The marketing game has shifted a ton over the last century—and it’s undergone yet another dramatic revolution in just the last decade. With the rise of online platforms, shifting consumer values, and an increasingly cluttered media landscape, traditional methods of promotion have become less effective. Most companies that want to make a name for themselves […]
There’s no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn’t get the attention you want? That’s where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure. Think of it this way. Your […]
Using social media for marketing purposes is a trend that isn’t going away anytime soon. In fact, year after year, global social ad spending is increasing: From 2014 to 2016, spending for social media marketing nearly doubled: from $16 billion in 2014 to $31 billion in 2016. 70% of people in North America use social […]
Recently, a woman in a business forum I belong to asked three very important questions about content marketing. I answered them for her there, and then asked her permission to share the questions and my answers for you here because I think these are the kinds of universal questions many business owners have, but may […]
Modern marketing has undergone an evolution, and you’ve most likely come across common terminologies such as “digital marketing” and “content marketing.” Businesses use both types to share news, products and stories, and to promote their brand and engage with their audience. These marketing strategies often intermingle, and it can be confusing to know what the […]
You run into a lot of marketing purists these days. Each one swears their preferred channel is the ultimate solution for driving traffic, engaging audiences, and boosting ROI. With so many digital marketing channels to choose from, it sometimes feels easier to focus your efforts on one single strategy and brush aside other platforms. The […]
You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed). At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed. Likes are the way that we measure the world’s most […]
In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise that only about 10 percent of your audience ever sees your […]