Entries by Tim

Understanding the Digital Sales Funnel

Navigating the complexities of online traffic and conversion is crucial for brands, especially those in the vitamin supplements and sporting goods space. At Pinnacle Brand Management, we specialize in outsourced digital sales and marketing, leveraging our expertise to guide brands through the intricacies of the digital sales funnel. Understanding the three key stages of this […]

Beyond Retail: The Power of Direct-to-Consumer in Building Your Brand

In a recent communique to shareholders, Amazon’s Jeff Bezos underscored a philosophy that has catapulted the company into the stratosphere of success: an unwavering focus on the customer. Citing the customer over 400 times, Bezos’s message was clear – success comes from prioritizing the end consumer above all else. This customer-centric approach is not just […]

Omnichannel in CPG: A Strategic Imperative for Pinnacle Brand Management

In the dynamic landscape of Consumer Packaged Goods (CPG), staying ahead means embracing change and innovation. At Pinnacle Brand Management, we advocate for a transformative approach to market penetration and customer engagement: the omnichannel strategy. This methodology is not just a trend; it’s a comprehensive solution for businesses aiming to maximize their reach, understand their […]

Debunking Myths: The Enduring Power of Email Marketing

Being in the grind of digital marketing, innovation and adaptability are key to staying ahead. This weekend, at the Arnold Classic in Columbus, Ohio, our conversation with a CEO sparked a vibrant discussion on the relevance of email marketing in today’s digital ecosystem. Despite the sweeping declaration of his, that “email marketing is dead,” our […]

Simplicity in eCommerce: Why Predicting Customer Behavior Can Cost You More Than Sales

In the competitive world of eCommerce, businesses are constantly searching for the edge that will make their online store stand out. Amidst this quest for digital superiority, there’s a common pitfall many fall into: the intricate prediction of customer navigation behaviors. This well-intentioned but misguided strategy often leads to unnecessary complexity, wasted resources, and, paradoxically, […]

The Power of Consistency: Key to Sustainable Sales Growth

The Power of Consistency: Key to Sustainable Sales Growth In brand marketing, simplicity often gets overshadowed by the allure of complexity. Many brands believe that to achieve a significant spike in sales, their digital campaigns and programs must be intricately layered. However, at Pinnacle Brand Management, we’ve observed that the most enduring brands have harnessed […]

Elevating brand success in 2024: The power of digital communities

In the dynamic world of brand management, especially for new and emerging brands, the quest to stand out in the market is relentless. Brands often resort to strategies like product innovation, competitive pricing, and aggressive marketing. However, at Pinnacle Brand Management, we believe that the real game-changer in 2024 will be a deep-rooted commitment to […]

Return Expectations for Digital Ads

Many clients ask us, “How quickly….” or “How much….” can we expect in return from our digital efforts?  Unfortunately, the answer is never clear cut and quite challenging to forecast without a few things. To answer this question properly you need a foundation of repeated ad campaigns with consistent budgets, audiences, content, and events. Much […]

Work Your Database

In the 5 years that I have been managing Pinnacle Brand Management, the success of our clients has been largely based on the size and quality of their DTC database.  Well managed, segmented and accurate email lists is the key to digital marketing success when selling Direct to Consumer on your own website. The clients […]

Theories on Goal Setting

Weight loss is a billion-dollar industry, one that I profit from, yet a large percentage of people including customers of mine try and fail all of the time.