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Return Expectations for Digital Ads

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Many clients ask us, “How quickly….” or “How much….”…
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Target Customer

Work Your Database

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In the 5 years that I have been managing Pinnacle Brand Management,…
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What Is a Creative Agency? What to Know Before You Hire One

What Is a Creative Agency? What to Know Before You Hire One

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Building a brand doesn’t happen overnight. It takes a lot…
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Brand Storytelling: 5 Ways to Create a Customer-Centric Narrative

Brand Storytelling: 5 Ways to Create a Customer-Centric Narrative

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Narratives compel us. They’re familiar. They’re memorable…
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Why These 5 Brands Succeed with Minimal Marketing

Why These 5 Brands Succeed with Minimal Marketing

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The marketing game has shifted a ton over the last century—and…
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Content Promotion Strategies: How to Supercharge Your Content

Content Promotion Strategies: How to Supercharge Your Content

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There’s no doubt that content marketing is a powerful strategy.…
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The Dos and Don’ts of Social Media Marketing

The Dos and Don’ts of Social Media Marketing

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Using social media for marketing purposes is a trend that isn’t…
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3 Questions About Successful Content Marketing

3 Questions About Successful Content Marketing

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Recently, a woman in a business forum I belong to asked three…
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Digital Marketing vs. Content Marketing: What You Need to Know

Digital Marketing vs. Content Marketing: What You Need to Know

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Modern marketing has undergone an evolution, and you’ve most…
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How Content Marketing Can Fuel Your Email Marketing

How Content Marketing Can Fuel Your Email Marketing

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You run into a lot of marketing purists these days. Each one…
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If Likes No Longer Matter on Social Media, Then What Does?

If Likes No Longer Matter on Social Media, Then What Does?

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You’ve probably heard the news: Instagram is in the process…
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Why All Companies Need Paid Social

Why All Companies Need Paid Social

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In the beginning, the coolest thing about social media was…
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Why Building a Brand Is the Secret to Future-Proofing Your Business

Why Building a Brand Is the Secret to Future-Proofing Your Business

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. Business2Community Counselling / Pixabay “Your brand…
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The Importance of Email Marketing and Digital Marketing Strategy for Your Brand

The Importance of Email Marketing and Digital Marketing Strategy for Your Brand

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Have you ever opened a marketing email and not immediately…
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How to Make Sure Your Branded Content is Actually On Brand

How to Make Sure Your Branded Content is Actually On Brand

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At a time when engagement marketing has quickly overtaken interruption…
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What Is User Generated Content And How It Is Relevant?

What Is User Generated Content And How It Is Relevant?

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With 50% of consumers saying that seeing user-generated content…
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How Often Should You Update Your Website?

How Often Should You Update Your Website?

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Your business’s new website has been up and running a few…
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8 Content Marketing Trends That Will Fire Up Your Strategy

8 Content Marketing Trends That Will Fire Up Your Strategy

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Has your content marketing strategy been on the decline, figuratively…
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How to Talk to Your Customers about the Coronavirus and Build Brand Trust

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Coronavirus: An opportunity to build customer trust, not to…
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7 Reasons to Hire an Ecommerce Marketing Agency

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If you own or manage an ecommerce company, you’re probably…
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Blog SEO: Easy Ways to Optimize Your Content for Google Search

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When it comes to getting your brand and content in front of…
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31 Marketing KPIs to Use In Your Campaigns

31 Marketing KPIs to Use In Your Campaigns

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Key performance indicators (KPIs) help measure the impact of…
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Does Brand Awareness Matter for Ecommerce?

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The logic is so simple, it’s almost circular: before someone…
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How to Make Instagram Videos That Add Value to Your Brand

How to Make Instagram Videos That Add Value to Your Brand

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Instagram has proven to be a highly valuable platform when…
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How Ecommerce SMBs Are Disrupting the Industry

How Ecommerce SMBs Are Disrupting the Industry

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Over the past few years, there has been a major paradigm shift…
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How to Create a Welcome Series For New Subscribers

How to Create a Welcome Series For New Subscribers

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You’ve already done the hard work: You built a stellar landing…
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20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

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Building a brand that is relevant, memorable and valuable online…
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8 Ways to Promote Your Content to Grow Subscribers and Sales

8 Ways to Promote Your Content to Grow Subscribers and Sales

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Let’s just get this out of the way. Publishing content to…
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vid

A Guide to Video Marketing

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Video is a digital marketing trend that is here to stay, with…
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5 YouTube Components that Brands Need to Optimize

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“What is YouTube?” Punch that question into Google, and…
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How to Choose Colors for Your Brand Identity (and Why It Matters)

How to Choose Colors for Your Brand Identity (and Why It Matters)

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A strong visual brand identity is a powerful force. In a crowded…
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Stop Forcing Product Into Retail!

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The single biggest factor to the growth of Pinnacle Brand Management…
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Pinnacle-FindYourNiche-Blog

Find Your Niche

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I think we are all sick of everyone talking about how oversaturated…
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Sales Funnel 101

Sales Funnel 101

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Sales funnels are all the rage.  We have brand owners and…
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International Products and The USA

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A large portion of our business is dealing with and representing…
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pinnacle facebook messenger

Is Facebook Messenger Better Than Email?

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Email marketing has been the life blood of business sales for…
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Target Customer

Find Your Target Customer

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I believe we always need to be targeting the end consumer. …
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Net Pricing

Eliminate Chargebacks with a Net Pricing Model

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Want to know exactly how profitable your sports nutrition company…
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Theories on Goal Setting

Theories on Goal Setting

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Weight loss is a billion-dollar industry, one that I profit from, yet a large percentage of people including customers of mine try and fail all of the time. 
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Where did your BIG POs go?

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It’s not too late!  The show isn’t over!  You can…
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How to Sell on Amazon

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The formula constantly changes.  By the time you read this,…
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How to Adopt a Direct to Consumer Model?

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First, why in the world would you want to establish a direct…
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3 Lessons on How to Retail Products in your Health Club

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As a former gym owner I was fortunate enough to get an education…
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pinnacle brand management cost of goods

5 Tips for Successful Email Marketing

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Email is one of the highest delivering platforms available for…
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pinnacle brand management supplement blog

Is it Possible to Sell a Clinically Dosed Product?

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In the Sports Nutrition industry, creating a clinically dosed…
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pinnacle brand management cost of goods

Reverse Engineer Your Cost Of Goods

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Bringing a sports nutrition product to market requires more than…
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pinnacle brand management video content

How to Execute Video Content

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Just use your iphone and have a muscular sales rep give a 2 minute…
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