Blog & News

Stay up to date on the supplement industry!

What Is a Creative Agency? What to Know Before You Hire One

What Is a Creative Agency? What to Know Before You Hire One

/
Building a brand doesn’t happen overnight. It takes a lot…
Brand Storytelling: 5 Ways to Create a Customer-Centric Narrative

Brand Storytelling: 5 Ways to Create a Customer-Centric Narrative

/
Narratives compel us. They’re familiar. They’re memorable…
Why These 5 Brands Succeed with Minimal Marketing

Why These 5 Brands Succeed with Minimal Marketing

/
The marketing game has shifted a ton over the last century—and…
Content Promotion Strategies: How to Supercharge Your Content

Content Promotion Strategies: How to Supercharge Your Content

/
There’s no doubt that content marketing is a powerful strategy.…
The Dos and Don’ts of Social Media Marketing

The Dos and Don’ts of Social Media Marketing

/
Using social media for marketing purposes is a trend that isn’t…
3 Questions About Successful Content Marketing

3 Questions About Successful Content Marketing

/
Recently, a woman in a business forum I belong to asked three…
Digital Marketing vs. Content Marketing: What You Need to Know

Digital Marketing vs. Content Marketing: What You Need to Know

/
Modern marketing has undergone an evolution, and you’ve most…
How Content Marketing Can Fuel Your Email Marketing

How Content Marketing Can Fuel Your Email Marketing

/
You run into a lot of marketing purists these days. Each one…
If Likes No Longer Matter on Social Media, Then What Does?

If Likes No Longer Matter on Social Media, Then What Does?

/
You’ve probably heard the news: Instagram is in the process…
Why All Companies Need Paid Social

Why All Companies Need Paid Social

/
In the beginning, the coolest thing about social media was…
Why Building a Brand Is the Secret to Future-Proofing Your Business

Why Building a Brand Is the Secret to Future-Proofing Your Business

/
. Business2Community Counselling / Pixabay “Your brand…
The Importance of Email Marketing and Digital Marketing Strategy for Your Brand

The Importance of Email Marketing and Digital Marketing Strategy for Your Brand

/
Have you ever opened a marketing email and not immediately…
How to Make Sure Your Branded Content is Actually On Brand

How to Make Sure Your Branded Content is Actually On Brand

/
At a time when engagement marketing has quickly overtaken interruption…
What Is User Generated Content And How It Is Relevant?

What Is User Generated Content And How It Is Relevant?

/
With 50% of consumers saying that seeing user-generated content…
How Often Should You Update Your Website?

How Often Should You Update Your Website?

/
Your business’s new website has been up and running a few…
8 Content Marketing Trends That Will Fire Up Your Strategy

8 Content Marketing Trends That Will Fire Up Your Strategy

/
Has your content marketing strategy been on the decline, figuratively…
annie-spratt-VLefW89NnAw

How to Talk to Your Customers about the Coronavirus and Build Brand Trust

/
Coronavirus: An opportunity to build customer trust, not to…

7 Reasons to Hire an Ecommerce Marketing Agency

/
If you own or manage an ecommerce company, you’re probably…

Blog SEO: Easy Ways to Optimize Your Content for Google Search

/
When it comes to getting your brand and content in front of…
31 Marketing KPIs to Use In Your Campaigns

31 Marketing KPIs to Use In Your Campaigns

/
Key performance indicators (KPIs) help measure the impact of…

Does Brand Awareness Matter for Ecommerce?

/
The logic is so simple, it’s almost circular: before someone…
How to Make Instagram Videos That Add Value to Your Brand

How to Make Instagram Videos That Add Value to Your Brand

/
Instagram has proven to be a highly valuable platform when…
How Ecommerce SMBs Are Disrupting the Industry

How Ecommerce SMBs Are Disrupting the Industry

/
Over the past few years, there has been a major paradigm shift…
How to Create a Welcome Series For New Subscribers

How to Create a Welcome Series For New Subscribers

/
You’ve already done the hard work: You built a stellar landing…
20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

/
Building a brand that is relevant, memorable and valuable online…
8 Ways to Promote Your Content to Grow Subscribers and Sales

8 Ways to Promote Your Content to Grow Subscribers and Sales

/
Let’s just get this out of the way. Publishing content to…
vid

A Guide to Video Marketing

/
Video is a digital marketing trend that is here to stay, with…
asd

5 YouTube Components that Brands Need to Optimize

/
“What is YouTube?” Punch that question into Google, and…
How to Choose Colors for Your Brand Identity (and Why It Matters)

How to Choose Colors for Your Brand Identity (and Why It Matters)

/
A strong visual brand identity is a powerful force. In a crowded…

Stop Forcing Product Into Retail!

/
The single biggest factor to the growth of Pinnacle Brand Management…
Pinnacle-FindYourNiche-Blog

Find Your Niche

/
I think we are all sick of everyone talking about how oversaturated…
Sales Funnel 101

Sales Funnel 101

/
Sales funnels are all the rage.  We have brand owners and…

International Products and The USA

/
A large portion of our business is dealing with and representing…
pinnacle facebook messenger

Is Facebook Messenger Better Than Email?

/
Email marketing has been the life blood of business sales for…
Target Customer

Find Your Target Customer

/
I believe we always need to be targeting the end consumer. …
Net Pricing

Eliminate Chargebacks with a Net Pricing Model

/
Want to know exactly how profitable your sports nutrition company…
Theories on Goal Setting

Theories on Goal Setting

/
Weight loss is a billion-dollar industry, one that I profit from, yet a large percentage of people including customers of mine try and fail all of the time. 

Where did your BIG POs go?

/
It’s not too late!  The show isn’t over!  You can…

How to Sell on Amazon

/
The formula constantly changes.  By the time you read this,…

How to Adopt a Direct to Consumer Model?

/
First, why in the world would you want to establish a direct…

3 Lessons on How to Retail Products in your Health Club

/
As a former gym owner I was fortunate enough to get an education…
pinnacle brand management cost of goods

5 Tips for Successful Email Marketing

/
Email is one of the highest delivering platforms available for…
pinnacle brand management supplement blog

Is it Possible to Sell a Clinically Dosed Product?

/
In the Sports Nutrition industry, creating a clinically dosed…
pinnacle brand management cost of goods

Reverse Engineer Your Cost Of Goods

/
Bringing a sports nutrition product to market requires more than…
pinnacle brand management video content

How to Execute Video Content

/
Just use your iphone and have a muscular sales rep give a 2 minute…