I’ve been asking myself lately “why is it so difficult for people to lose weight?”

Weight loss is a billion-dollar industry, one that I profit from, yet a large percentage of people including customers of mine try and fail all of the time.  Not only is it frustrating, but it can be downright head scratching when you feel like you put in the effort and see little to no results.  On top of that, the process is inconvenient, uncomfortable and there seems to be every obstacle in your way of reaching your goal of weight loss. Sure, we’ve seen some success stories.  We’ve also seen many success stories where people end up gaining all the weight back and then some!  Unbelievable!

After pondering this question for a few days, I came to the realization that we are creatures of desire.  We are wired to want more, gain more and ultimately live in abundance.  This being said, we are literally going against the grain of our current operating system which is gaining more and attempting to restrict or eliminate with a goal of “weight loss.”

Subconsciously, losing is not something we like. We don’t like losing games, we don’t like losing loved ones, we don’t like losing, period.  So why would losing weight be any different?  Sure, in the scenario of losing weight we would technically be winning, but does our subconscious mind know the difference?

Try repackaging the goal of “I WANT TO LOSE WEIGHT” to;

1) I want to GAIN muscle

2) I want MORE energy

3) I want to INCREASE my cardiovascular capabilities

This slight shift allows you to work within your current operating system for the desired outcome.  We know that by gaining muscle we will burn more calories.  The goal in the mind is gaining muscle, not burning calories but burning calories will be a bi-product thus you will achieve the desired result.

If you’ve been struggling, try this system hack.  Convince your subconscious mind that you are positioned to add more instead of taking away and let us know what happens.